How to Create a Social Media Strategy in 8 Steps?

Social media platforms are not only for entertainment and an avenue for communicating with friends and family. It is a marketing platform for brands, and a strong and strategic social media strategy is required. 

Through this article, we will learn how to create a winning social media strategy in 8 steps.

1 – Set Goals

The first step in building a strong strategy is to define your goals clearly. It serves as a guide in identifying strategies and creating content plans. You should classify them into yearly, monthly, even weekly goals if needed.

There are a variety of goals you can set – follower growth, more engagement, website visits, and many more.

2 – Know your audience and learn everything about them

Any marketer needs to define their target audience and discover their interests, age, and location. This helps in planning relevant and engaging content for them as well as the platforms needed to be able to reach them.

You can define your audience through social listening (reading comments and engaging with the community). Conducting surveys is also a great way of understanding them.

3 – Effective content

Planning and creating strong content needs a lot of creativity and time. Use photos or videos, in addition to fun and positive stories to engage with your audience.

4 – Know your competition

Competition makes you stronger! Understanding competitors, identifying your weak points, and learning their strategies are good starting points to improve your offerings and provide better service. You can use analytical tools to study competitors' accounts.

5 – Optimize Your Posting Frequency

Intermittent publishing is the worst thing you can do to your brand. You should consistently post on your social media pages. On Instagram, it is advised to post at least 3 times per day, with a mix of attractive and engaging photos and videos.

Suggested posting frequencies change from one platform to another.

6 – Use Social Media Tools

There are a lot of publishing tools to organize posting schedules on different social media platforms. This helps in running accounts smoothly when you handle multiple accounts. You can also use auto-reply features on some platforms to instantly engage with your audience.

7 – Take Criticism Positively

Keep an eye on comments and deal with every criticism or complaint in a positive manner. Reply in a nice way, apologize if needed, and try to help the customer in the best way possible.

8 – Analyze Results 

Monitor your numbers and review analytics. This helps you to identify the next steps and improve your strategies based on results. It determines best-performing content from the least performing ones, and the factors responsible for it.

Finally, social media is comprehensive and constantly evolving. It is important to keep abreast with the newest trends, techniques, and tools that serve your social media goals.

To learn more about Social Camels, you can visit www.socialcamels.com or email marhaba@socialcamels.com for a free consultation.

About Social Camels:

Social Camels is an integrated marketing agency that specializes in social media, PR, and digital campaigns.

Social Camels, which is inspired by the resilient camel, will provide brands the tools they need, to sustain and maintain their businesses especially during these unprecedented times and increased dependency on smart solutions and e-commerce.

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