realme Debuts at Paris Fashion Week, a Smartphone Brand

is Leading the New Design Trend with Light Shift Design

  • Publish date: Wednesday، 09 March 2022
realme Debuts at Paris Fashion Week, a Smartphone Brand

Dubai, 9th March 2022 - realme, the world's fastest-growing smartphone brand, has debuts in Paris Fashion Week, launched it’s realme 9 PRO SERIES & CO-created smartphone bag at Paris Fashion Week main calendar today.

realme Debuts at Paris Fashion Week, a Smartphone Brand

Among many smartphone brands, realme stands out by its core value of “Dare to Leap”, which is not only present on its products, but also within its design and the way realme communicate with its users. The bag is designed for realme 9 Pro Series, the new addition to its hero smartphone lineup. As realme's first product in the new year, realme 9 Pro+ offers the first Sony IMX766 OIS camera in segment, dual stereo speaker with Dolby Atmos, mind-blowing Light Shift design, Ultra Smooth Display with high refresh rate and the Dimensity™ 920 5G processor.

When Fashion meets Technology

When techwear meets tech, that’s how a perfect collaboration comes to life. The Copenhagen-based fashion brand HELIOT EMIL dedicates to innovative design and technical process, combining form and function in all their products, which matches ideally with the design philosophy of realme design studio.

This time around, inspired by the "Light Shift Design” of realme 9 Pro Series, Heliot Emil and realme design studio co-created a customized chest strap bag to all the tech and fashion lovers. And based on the co-creation, Heliot Emil presented the entire collaboration and the bag on the official runway of Paris Fashion Week 2022.

The First Smartphone Chest Strap Bag with Light Shift design

The realme 9 PRO SERIES & CO-created smartphone bag features the lens protection, easy for street snap action, which let users easily pull out the cellphone. It also shows the light shift design, when it under the sunshine or UV light, the back of the phone will shift the color from blue to red, just like the color changing process of sunrise.

Not alone, this kind of “starlight” is becoming a main trends from many brands. For instance, Coca Cola Starlight launched in February with the similar twinkly starts effection. So does Louis Vuitton’s Starlight accessories collection, Maison Margiela and Island Stone have all launched similar effect design.

A trendsetting technology brand which always leads the trend

This is not the first time for realme to step into design field. realme built its Design Studio in 2020, it is an independent design team of realme, specializing in the industrial and visual design of realme products. As the first mobile design studio in industry, realme Design Studio previous collaborators include Eddie Opara, Chief Designer of Pentagram, Naoto Fukasawa, Japanese Master of Contemporary Industrial Designs and Jose Levy, Cooperated Designer of Hermès, who have contributed their expertise to realme by designing trendsetting new products in partnership with the brand.

This time, HELIOT EMIL founders have became the Guest Designer of realme Design Studio, aiming to make waves in the design world by uniting technology and fashion under one roof. The light shift design of realme 9 PRO SERIES will lead the trend of smartphone design.

As a brand which was founded for youth’s needs, realme is not only providing trendsetting products, but also building up its own trendsetting culture. Besides bringing products with strong performance plus trending design, realme also contributed into original music, fashion design and cutting edge of new industrial design. With combining youth culture into technology industry, realme is building up its own image and sharing the same value with young consumers - dares to leap forward, and go beyond itself.


About realme

realme is a global emerging consumer technology company disrupting the smartphone and AIoT market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers at affordable prices.

Established by Sky Li in 2018 and driven by its "Dare to Leap" spirit, realme is the world's 6th largest smartphone company and has become one of the top 5 smartphone players in 30 markets globally in just two years. As of Q2, 2021, realme has entered 61 markets worldwide, including China and Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Latin America, and Africa, and has a global user base of over 100 million. For more information, please visit www.realme.com.


Copenhagen-based HELIOT EMIL was created by brothers Julius and Victor Juul, paying homage to their great-grandfather, the brand's namesake. Exploring the lines between form and function driven by experimental approaches, HELIOT EMIL pushes the semantic dialogue within the creative industry.

A subversive Scandinavian and monochromatic aesthetic, combined with custom developed materials, fabrics and trimmings, HELIOT EMIL entices a high attention to detail throughout every branch. Designer Julius Juul draws on thought provoking themes and a curiosity about creative expression reflected in every collection by HELIOT EMIL.

For more information, please contact:

Eyad Zakee

Phone: +971 50 258 5188

Email: eyad@media4u.me

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