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Rochelle Humes Expands Beauty Empire to Dubai

  • Publish date: Sunday، 09 February 2025
Rochelle Humes Expands Beauty Empire to Dubai

British TV presenter and former pop star Rochelle Humes is taking her beauty brand, My Little Coco, international with a Dubai launch. The brand, known for its vegan-friendly, family-focused skincare, will now be available at Spinneys, Waitrose, and Mumzworld.

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Humes, who founded My Little Coco during her second pregnancy, identified a gap in the market for premium, inclusive baby care products. Already a bestseller in the UK, the brand’s Coconut Curling Custard defied early doubts and became a customer favorite.

Dubai is just the beginning. “I spend so much time here, and I understand the market,” Humes shared, hinting at GCC expansion plans. With the regional baby care market projected to hit $39.4 billion by 2027, demand for natural, cruelty-free products is soaring.

My Little Coco’s ethically produced, dermatologist-tested range has won over parents—including Humes’ own children, who helped test products. “It’s a real family brand,” she says.

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As she sets her sights on the Middle East, Humes remains focused on creating trusted, high-quality products that parents love—and buy again.

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