HONOR celebrates 50 years of the UAE with its latest HONOR 50 series l

UAE, 28^th November 2021 – Honouring the country’s 50^th anniversary, global technology brand HONOR, celebrates the grand occasion by highlighting the positive changes the country has observed in the last 50 years with respect to technology, food, fashion, and style. HONOR recently launched its new line-up the HONOR 50 series in the market and introduced the premium model HONOR 50, the companies first vlogging smartphone which comes equipped with multi-shooting modes and HONOR 50 Lite, the most powerful smartphone at an attractive price point. As part of its marketing campaign, the brand connects the new ‘50’ series with the ‘50’ years of UAE and engages with audience on its social media channels. The HONOR 50 brings the one-take vlog shooting experience to the next level and lets the user capture special moments that reflect aspects of the 50-year-old country. By introducing innovative and high-quality products, HONOR aims to serve the needs of consumers in UAE and contribute to the progress of the society.

In anticipation of UAE National Day and to mark this Golden Jubilee, HONOR is calling out everyone to join an unmissable competition on its social platforms where people will have the opportunity to join the festivities and get a chance to win valuable gifts by sharing the images for the changes that happened over the past 50 years in the country including but not limited to technology, customs, shopping, arts, and more that characterize the UAE.

The aim of this contest held by HONOR is to enable the community to come together, spark the sense of belonging and pride in the people for the UAE and encourage people to share the how the nation looked like over the last 50 years, explore the flourishing present and look forward to the next five decades in the UAE.

“The campaign demonstrates HONOR & UAE’s celebration of the past and commitment to the next 50 years. The HONOR 50 is a smartphone that represents a milestone, and its Vlog camera and design symbolizes modernity and looking towards a bright future. HONOR plans to move towards a more focused approach in the Middle East market. We aim to become a premium technology brand by focusing on delivering breakthrough technology and supplying the most advanced products customised to meet the requirement of users in UAE.” said Zhao Likhun, CEO, HONOR Middle East.

Equipped with a 32MP front camera with a 90^o[1] viewing angle, the HONOR 50 allows the user to capture their daily moments, take perfect selfies and short videos with friends, family and capture the scenery in one single frame. Boasting a pro-grade quad rear camera setup, the HONOR 50 comes with a 108MP[2] main camera, an 8MP wide-angle camera, a 2MP macro camera, and a 2MP depth camera, making it possible to shoot photos and videos in ultra-clarity and in beautiful detail, even at night.

The new series HONOR 50 and HONOR 50 Lite is available in UAE markets via Sharaf DG, Emax, Carrefour, Jumbo, Ecity, Amazon, Noon and other retail shops as well. HONOR 50 comes with a price of AED 1999 for 8GB+256GB version and AED 1699 for 6GB+128GB version and with a limited time offer that includes free HONOR Earbuds 2 Lite worth AED 299. With HONOR 50, HONOR goes beyond conventional colors and allows the customers to choose from a range of stunning and fashionable options including Frost Crystal, Emerald Green, HONOR Code and Midnight Black. The HONOR 50 Lite is now available for just AED 999 and with a gift box worth AED 99.

For more information, please visit HONOR online store at https://www.hihonor.com/ae-en/

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About HONOR

Established in 2013, HONOR is a leading global provider of smart devices. We are committed to becoming a global iconic tech brand and enabling a smart life across all scenarios and all channels, for all people. With a strategic focus on innovation, quality and service, HONOR is dedicated to developing technology that empowers people around the globe to go beyond through its R&D capabilities and forward-looking technology, as well as creating a new intelligent world for everyone with its portfolio of innovative products.

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