Lucy Aziz Takes on New Role at Chery, OMODA & JAECOO Brands

Lucy Aziz, a prominent public relations professional with over a decade of experience in the field, joins Chery.

Regarding her new role, Lucy stated with enthusiasm: "It is a great honor to join the distinguished Chery team in introducing the region to world-class O&J brands."

Lucy further highlighted that OMODA and JAECOO, officially unveiled as independent brands at the 20th Shanghai Auto Show in April 2023, are modern and technologically advanced, targeting young-minded users worldwide. She expressed her aspiration to bring these exceptional brands to GCC users, sharing the future technology O&J brings to the automotive industry. Lucy added her excitement about the upcoming launch of these brands in the region.

Worth noting, Lucy Aziz holds Egyptian citizenship and a master's degree with honors in business administration and marketing from the University of Ulster in London, United Kingdom.

Lucy's extensive experience and advantages have allowed her to succeed in various competitive markets. She is fluent in both Arabic and English and possesses exceptional personal communication skills. Additionally, Lucy boasts extensive experience in implementing successful public relations campaigns, exceeding expectations with her achievements.

Lucy Aziz enjoyed a wonderful career prior to joining Chery. Previously, she held the position of Head of Public Relations and Communications at OPPO since February 2020. During her tenure at OPPO, her responsibilities included developing communication strategies for the company across six countries, managing media and public relations strategies, budgets, and work methodologies. Additionally, she contributed to building OPPO's brand reputation by collaborating with various stakeholders.

Lucy successfully managed the launch campaigns for 13 major OPPO products in the GCC countries, including “Find X 5” phone, 7 campaigns to launch the “Rhino” phone series including the latest version: “Rhino 10”, in addition to the flagship Find N3 foldable smartphone. Her outstanding performance and exceptional passion for her work were recognized and rewarded at OPPO. Lucy received the Best Distinctive Idea Award (2020) and the Dedicated Employee Award (2021). Her achievements in the technology sector were further recognized at the 2022 GBTech Awards, where she received the Excellence Award for Women in the Technology Sector. In 2023, she also received the "Best Communications Pioneers of 2023" award at the Gulf Business Awards.

In addition, Lucy's skillful leadership of OPPO's PR and Technology department resulted in her team in the GCC receiving two PR Activities of the Year 2022 awards for the launch campaign of “Find X 5” and “Rhino 8” series. Furthermore, she managed to get “Best Public Relations Practices” award for the categories of marketing communications and public relations for technology companies in the OPPO Global Public Relations Competition 2022.

About Chery:

Established in 1997, Chery Automobile Co., Ltd. is a global automotive brand headquartered in China. They have launched several successful brands, including Arrizo and Tiggo, and have achieved global sales exceeding 10 million units.

Chery has a strong commitment to innovation. Over the past 20 years, they have established R&D centers in China, Germany, the United States, and Brazil, building a global automotive R&D team of over 5,500 people.

Chery has been a pioneer in the Chinese automotive industry. They were the first company in China to export complete vehicles, spare parts, engines, manufacturing technology, and equipment to the global market.

Looking towards the future, Chery is embracing the era of smart vehicles by collaborating with leading companies in the field of smart technologies, such as Horizon Robotics, Huawei, iFly Tek, and Alibaba.

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