Meet "Big Daddy": M&S’s Bold New Chocolate Treat

Is ‘Big Daddy’ the Next Chocolate Craze in the UAE? M&S Thinks So.

There’s something brewing in the world of chocolate—and it’s chunky, cheeky, and unapologetically indulgent. Say hello to Big Daddy, the latest oversized treat from Marks & Spencer that’s already creating a buzz on both sides of the aisle (and the internet).

For a nation like the UAE, where dessert is serious business, the launch of “Big Daddy” feels like a natural fit. This is no ordinary bar. We’re talking about layers of caramel, nuts, crunchy textures, and creamy chocolate—all wrapped in a bold, no-holds-barred experience.

Two Flavors, One Statement

Big Daddy comes in two flavor-packed variations:

• Original Big Daddy: A power combo of milk and dark chocolate, with a creamy peanut butter center, roasted peanuts, and a luxurious layer of soft caramel. Think of it as a supersized Snickers with a more gourmet twist.

• Big Daddy Pistachio: Inspired by regional palettes, this edition is an ode to Middle Eastern indulgence, featuring roasted pistachios, pistachio crème, crunchy biscuit bits, gooey sweet and salty caramel, all coated in smooth milk chocolate.

Both flavors are generous in portion and unapologetically rich—designed not for restraint, but for celebration.

What Are People Saying?

Chocolate lovers in the UAE and beyond have been quick to share their verdict. On TikTok and Instagram, the Original Big Daddy has been praised as a “Snickers on steroids,” with fans raving about its thick layers and perfect balance of sweet and salty. That said, a few noted the price tag is a bit steeper—but “worth it for the experience,” according to most.

As for the Pistachio version, it’s striking a chord with fans of local flavor. The creamy pistachio blend has been called “a clever nod to baklava-style desserts,” though some connoisseurs felt it could have used more crunch to fully channel traditional sweets. Still, it’s a bold take that feels right at home in the UAE.

Why it Works Here

Let’s face it—the UAE has a sweet tooth. From gourmet baklava to boutique gelato to date-infused everything, the local market is always on the lookout for the next cult dessert. Big Daddy doesn’t try to reinvent the wheel. It simply perfects what already works: nostalgia, portion power, and unapologetic richness.

In a world of bite-sized, calorie-counted, protein-packed bars, Big Daddy flips the script. It says, “Go big or go home.” And there’s something refreshingly honest about that.

More Than a Chocolate Bar

M&S knows its audience. Big Daddy isn’t just a snack—it’s a conversation starter. It lands perfectly in the “treat yourself” category, whether you’re sharing it with friends, stashing it in your work drawer, or gifting it during Eid or birthdays.

And let’s not ignore the name. It’s bold. It’s funny. It’s confident. Try asking for a “Big Daddy” with a straight face—it instantly lightens the mood and sparks curiosity. That’s smart branding with bite.

Where to Find It

You can find both flavors in M&S stores across the UAE. The Pistachio version, especially, feels tailor-made for this region and may not be available for long—so if it piques your interest, don’t wait.

Final Bite

If you’re looking for your next chocolate fix that skips the modesty and doubles the delight, Big Daddy might just be your guy.

M&S has a history of turning everyday snacks into cult favorites. This time, they may have just created the region’s next sweet obsession.