Sheikh Hamdan Approves 'Dubai Health' Brand Identity in Dubai

Dubai Academic Health Corporation will now operate under the new brand name 'Dubai Health', Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, has announced.

Dubai Health is the emirate's first integrated academic health system that seeks to enhance the quality of patient care in the city.

The new identity includes "essential pillars that underscore collaborative teamwork, aiming to consolidate Dubai’s leadership in advancing healthcare excellence across the domains of health, education and research," Sheikh Hamdan said.

With a team of over 11,000 professionals, Dubai Health now encompasses a comprehensive network, including six hospitals, 26 outpatient medical service centers, and 20 medical fitness centers.

Guided by @HHShkMohd’s vision, Dubai is witnessing an exciting new milestone in the transformation of its healthcare sector with the launch of the new corporate identity of @dubaihealthae, the emirate’s first integrated academic health system that seeks to enhance the quality of… pic.twitter.com/AlJxSS6SUx

— Hamdan bin Mohammed (@HamdanMohammed) November 11, 2023

Dubai Health will also introduce a user-friendly app and a toll-free 24/7 call center to enhance accessibility.

The unveiling of the new brand identity took place at a press conference recently held at the Dubai Press Club. 

Image source: @HamdanMohammed X account, formerly known as Twitter.