Watch Emirates' Innovative April Fool's Campaign

Emirates has come up with an innovative way to prank UAE residents today, on April Fools' Day, as the airline announced a new maritime arm called Emirates Sealine.

Emirates announced it will be sailing across the seven seas with its ultra-luxurious cruise liner, adding that itineraries and bookings will be open from "June 31st."

It added that Emirates Sealine sailed on its maiden sea trial at Dubai's Palm Jumeirah earlier yesterday, March 31st.

 

 

 

 

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The first cruise is scheduled to flag off from Dubai Harbour on April 1st, 2024, the next April Fools' Day, for its maiden voyage to Karachi, the airline said.

Moreover, its statement included a quote from "Captain Jack Shallow" in an amusing Pirates of the Caribbean reference.

Captain Jack Shallow, the newly appointed Chief Maritime Officer at the helm of Emirates Sealine said: "Emirates is no stranger to the seas, having been associated with powerboat racing in Dubai to Emirates Team New Zealand and more recently, the Emirates Great Britain SailGP Team. While cities worldwide remain moored to challenges, Dubai is sailing smoothly at unimaginable knots and has outstanding cruise and other multi-modal transport infrastructure.

"Technology, AI and innovation in developing our future-generation cruise ships mean we can mirror the city's pace and sail at more than 50 knots per hour – nearly double the speed of the fastest ones today. We're working on providing undreamed of luxury onboard, never-before-explored itineraries and once-in-a-lifetime experiences. We'll be running a tight ship to ensure we deliver on our promises to our customers. Right now, it’s all hands to the deck as the team prepares for launch."