100 Million Meal Campaign Hits Target and is Still Ongoing

  • Publish date: Friday، 23 April 2021
100 Million Meal Campaign Hits Target and is Still Ongoing

The ‘100 Million Meals’ achieved its target in raising AED100 million within 10 days from it’s launch with the help of 185,000 donors, as donations continue to pour in to provide food aid for vulnerable communities in 30 countries.

Funds raised from philanthropists, individuals, and companies inside and outside the UAE will buy and distribute food parcels, equivalent to 100 million meals, in the region’s largest food drive to reach 30 countries in the Middle East, Africa, Asia, Europe and South America.

The campaign continues to receive donations to provide cross-border food relief packages that empower vulnerable communities to prepare their own meals throughout the holy month of Ramadan.

100 Million Meal Campaign Hits Target and is Still Ongoing

Every AED1 donated will provide one meal for beneficiaries in targeted countries including Sudan, Lebanon, Jordan, Syria, Sierra Leone, Ghana, Pakistan, Egypt, Palestine, Bangladesh, Tanzania and Angola.

In collaboration with the UN’s WFP, 20 percent of all food parcels will be secured in refugee camps in Palestine, Jordan and Bangladesh.

Food parcels are distributed in an integrated network of collaborations with 12 food banks in the regions, the UN World Food Programme (WFP), the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and humanitarian organizations in the beneficiary countries.

Donations Origin

Contributions from all Segments of Society In 10 days, cash donations have flowed in through the four channels from 185,000 companies and individuals inside and outside the UAE, raising AED100 million to secure 100 million meals.

Online and SMS donations totalled AED11 million, while direct bank transfers to the campaign’s account amounted to AED40 million.

The MBRCH and Dar Al Ber Society topped the list, each with AED20 million donation to secure 20 million meals.

100 Million Meal Campaign Hits Target and is Still Ongoing

Where to Donate

In-Flow of Donations Continues Individuals and companies can donate in four easy ways. First, on the campaign’s website www.100millionmeals.ae; second, via making a transfer to the designated bank account through Dubai Islamic Bank (AE08 0240 0015 2097 7815 201); third, by sending "Meal" by SMS on the specified UAE numbers (Du or Etisalat) listed on the website; fourth, by contacting the campaign call center on the toll-free number 8004999.

Charity Auctions

Charity Auctions To expand scope of donations to art collectors and enthusiasts, the MBRGI is organizing in-person and online charity art auctions to raise funds for the ‘100 Million Meals’ campaign.

The live in-person auction, to be held in Dubai on Saturday, will display rare artworks by world-renowned contemporary artists and celebrities, and masterpieces from the personal collections of world leaders. Headlining the auctioned items will be a piece of Kaaba cover (Kiswa), embroidered in gold and silver, donated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, in addition to works by the late African leader Nelson Mandela, artists Pablo Picasso, Salvador Dali, Henri Matisse and Joan Miro.

Simultaneously, a silent auction, running from April 20-30, enables the public to bid on 53 unique art pieces, exclusive experiences and items signed by international athletes, with proceeds also going to providing food aid for those in need.

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