Huda Kattan Announces Comeback as Huda Beauty CEO

Huda Kattan has announced her return as CEO of Huda Beauty in an Instagram video. Reflecting on past mistakes that led her to step down in 2020, Kattan expressed regret and disclosed her decision to reclaim the CEO role. 

She said, "Today what I want to share with you guys is the the mistake that I made that almost killed our company. It has been one of the biggest regrets of my life. I am finally taking back my power as CEO of Huda Beauty."

In the video, Kattan revealed that Huda Beauty will undergo a rebrand at the end of 2024, featuring a new logo and updated product packaging. She disclosed plans to remove certain products, including the GloWish line, citing a lack of personal connection with them.

"I felt at the moment that it was wrong but I felt that I didn't know better and that I should listen to people outside even though the voices in my head said 'trust yourself, listen to yourself,.' I shut them down and I was like no don't listen to myself actually, listen to the people around you. Which is crazy to me now because listening to myself is what helped me build my business," Huda Kattan further said in the video.

This development marks a significant shift for the beauty mogul as she addresses her past decisions and takes control of the company's direction. Kattan's transparency about the challenges she faced and the changes ahead adds a personal touch to the brand's evolution.

The rebrand signifies a fresh start for Huda Beauty under Kattan's renewed leadership, demonstrating her commitment to aligning the brand with her vision and values.