7awi Launches 'Drama Stars' on Snapchat

‘7awi’ the media and advertisement solutions pioneer has launched its new program “Drama Stars” on Snapchat. Drama Stars features celebrity news and their controversial lifestyle and dramatic stories from a new perspective and in a creative, exciting approach. The show will be broadcast on Snapchat Saturdays and Wednesdays.

This new cooperation is the fruit of a development plan implemented by 7awi to publish special Arabic content with the highest standards and highlights the successful collaboration between 7awi and Snapchat where 7awi channels and programs are greatly celebrated and still earn millions of views on a daily basis.

The partnership between 7awi and Snapchat began in 2017 with the release of Layalina channel on Discover by Snapchat. It was later followed by Ra2ej and Sa2eh.

The collaboration between the two expanded to the release of a variety of programs that were well received by the Arab audience.

Key programs include: Zoom Ala-Nojoum, a Layalina show that spotlights fundamental and controversial celebrity paradoxes; Jabou Al-Eid, a show that features bloopers in funny and impromptu video clips; and Remote Control, a daily show by Layalina that showcases all aspects of TV shows and movies.

Other titles include Re-Actionat, a show that features reaction videos of people on certain life topics; Layalina Kitchen – Yummy, presenting popular Arab and international dishes and desserts every day; and Sawalef Layalina, a show oriented towards Layalina readers to share what they do read, wear and think.

About 7awi:

www.7awi.com is a leading digital platform for media and advertisement solutions in the Middle East and North Africa region.

7awi owns and controls a rich and diverse group of portals visited by over 10 million users and 30 million followers on social media. 7awi has offices in the United Arab Emirates, Jordan and Egypt.