All About Adidas's New Flagship Store in Dubai

  • Publish date: Monday، 01 March 2021
All About Adidas's New Flagship Store in Dubai

Adidas opened its first-ever flagship store in the region in Dubai.

“We are thrilled to open our first global flagship store in the region at The Dubai Mall, opening on February 25th. This new flagship brings the very best of our brand in an unrivaled shopping experience where physical and digital meet,” said Dave Thomas, Managing Director of Emerging Markets, adidas.

Environmentally Friendly

Throughout the unique space, which stretches almost 16,000sqft,, consideration has been given to respecting and protecting the environment by using an extensive range of sustainable and responsibly sourced materials, including recycled plastic, foam and textiles.


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Interactive Mirrors

The store offers a game-changing consumer experience with interactive changing room mirrors that use RFID technology to recognize products and provide information.

Shoppers will be able to request different sizes and colors without leaving the space.

The RFID Smart Fitting Room experience is complemented with the immersive fitting rooms where consumers can see what they look like in a real-world scenario by selecting the fitting room environment on a touch screen.

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