Dubai Announces the Opening of its First Virtual Shopping Center

The first virtual mall in Dubai, The Mall of the Metaverse will represent Majid Al Futtaim in Decentraland, one of the most progressive metaverse platforms.

The Mall of the Metaverse will open to guests who are seeking more digital experiences across retail, entertainment, and leisure options after undergoing many testing phases. 

With the entry of three healthcare organizations into the virtual world, the UAE has progressed in the metaverse. Last year, the Dubai Mall featured its Etisalat store in the metaverse.

"We work to leverage behavioral science and data to deliver customers what they want and desire. Our swift consumer observations, followed by an action plan and a series of testing stages, have now led to a fully-fledged project that is a step ahead of online shopping — Mall of the Metaverse," said Fatima Zada, director of Omnichannel and Digital, Majid Al Futtaim Shopping Malls.

In five years, Dubai's metaverse strategy hopes to sustain 40,000 virtual employment and boost the local economy by $4 billion.

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