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Dubai-Based Influencer Noor Stars Launches Fragrance Line 'Nafas'

The Iraqi-American content creator turns her passion into perfume with “Nafas,” launching globally on November 11, 2025.

  • Publish date: Saturday، 25 October 2025 Reading time: 1 min read
Dubai-Based Influencer Noor Stars Launches Fragrance Line 'Nafas'

Dubai-based influencer and entrepreneur Noor Stars has officially announced the launch of her fragrance line, Nafas, marking a new chapter in her ever-evolving career.

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The much-anticipated collection will debut globally on November 11, 2025, with products available exclusively on the brand’s official website, nafasbynoor.com.

Described by Noor as “a piece of my heart, shared with yours,” Nafas — which means “breath” in Arabic — embodies a deeply personal project for the Iraqi-American creator. “This fragrance is my story, my emotions, and my identity captured in a scent,” she shared on social media ahead of the announcement.

Known for her massive following and creative content, Noor has become one of the Middle East’s most influential digital figures. With her family based in Dubai, Nafas is also headquartered in the city — a fitting choice given Dubai’s growing status as a regional hub for beauty and luxury brands.

While the full inspiration behind each fragrance remains a mystery, Noor has revealed that the collection includes three distinct scents — oud, vanilla, and jasmine — each reflecting her signature blend of sophistication and authenticity. The perfumes are said to fuse rich Middle Eastern notes with a modern, global touch.

With Nafas, Noor Stars joins the ranks of influencers-turned-entrepreneurs transforming personal brands into lifestyle empires — and her followers are counting down the days to breathe in her newest creation.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by @nafas

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