Mattel Introduce First Barbie Doll with Down Syndrome

Toy maker Mattel has introduced its first-ever version of the Barbie doll representing a person with Down syndrome, in an effort to be more inclusive, and present a diverse representation of beauty.

Mattel said in a statement on Tuesday that it had worked with the National Down Syndrome Society (NDSS) in the United States to make the doll, which has a shorter frame and longer torso than its other Barbies.

The doll has a shorter frame and a longer torso, and its face is rounder with smaller ears, a flat nasal bridge, and almond-shaped eyes which can all be characteristics of women who have the genetic condition.

The doll is dressed in a puff-sleeved frock adorned with butterflies and flowers in yellow and blue - colors associated with Down’s syndrome awareness.

She wears a pink necklace with three upward chevrons representing the three copies of the 21st chromosome as well as pink ankle foot orthotics, Mattel said.

"We should never underestimate the power of representation. It is a huge step forward for inclusion and a moment that we are celebrating," Kandi Pickard, NDSS president and CEO said in a statement.

In recent years it has created dolls with a hearing aid, a prosthetic limb, a wheelchair, and a doll with the skin condition vitiligo.

The original Barbie doll launched in 1959 featured long legs, a tiny waist, and flowing blonde locks.