Meta Supports UAE's '1 Billion Meal' Campaign with #mealsforreels

  • Publish date: Wednesday، 13 April 2022
Meta Supports UAE's '1 Billion Meal' Campaign with #mealsforreels

Meta has announced its support to the 1 Billion Meals initiative, by launching the #MealsForReels campaign across the MENA region and beyond, a charitable movement in which Meta platforms and its content creators will celebrate humanitarian and social work.

The campaign will also support the objectives of the 1 Billion Meals initiative, which will provide food aid to the underprivileged and undernourished in 50 countries across the globe.

The #MealsForReels campaign invites food content creators, chefs and food enthusiasts to create Ramadan "Reels" on Facebook and Instagram during the Holy Month. Once a "Reel" has been posted, its creator will attach a donation wallet provided by MBRGI for their fans and followers to contribute to the 1 Billion Meals initiative.

The #MealsForReels campaign will see more than 120 influencers and 70 content creators across the MENA region and beyond, including creators from the United Kingdom and Spain, coming together to participate in the battle against hunger and malnutrition, which affects the lives of more than 800 million persons every day.

The list of influencers and content creators participating in the #MealsForReels campaign include key celebrity personalities such as Mohamad Henedy, Chef Manal Al Alem, Chef Shaheen, Khalid Al Ameri, and Karen Wazen.

The prominent Egyptian actor, Mohamad Henedy, said, "Technology has provided people with many opportunities in multiple fields, Internet, for example, has allowed us to expand our reach way beyond the scope of our regions, family and friends, and allowed us to offer a helping hand to disadvantaged people around the world. The One Billion Meals campaign is unique in its ability to transcend borders and continents and gathers people from all walks of life around a common goal – bringing a smile to those most in need. While feeling the joy of having an iftar surrounded by family, we can also smile at the fact we brought joy into the life of another person or family on another continent."

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