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Salik to Roll Out Customised Tags for Corporate Customers

Because even your toll tag deserves a little personality

  • Publish date: Tuesday، 13 May 2025 Reading time: 1 min read
Salik to Roll Out Customised Tags for Corporate Customers

Buckle up—Dubai's roads are about to get a little more stylish. Salik, the city’s sole toll gate operator, just announced a new initiative that lets corporate customers personalise their Salik tags with custom designs and messages.

Read More: Two New Salik Toll Gates Go Live: What Drivers Need to Know

Yup, even your toll tag can now match your brand vibe.

Announced alongside its Q1 2025 financial results, the "Customised Tags" initiative is aimed at businesses looking to turn every car window into a mini billboard—or at least add a fun personal touch to the daily commute.

“This initiative reflects Salik’s commitment to enhancing customer experience and embracing innovation,” the company said in its Tuesday statement.

The move comes as part of Salik’s broader strategy to boost brand engagement and offer tailored solutions to corporate clients—because let’s face it, branding doesn’t have to stop at business cards.

No official launch date has been confirmed yet, but if you’ve got a fleet or just love showing off your logo, keep your eyes on the road (and Salik’s website).

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