Social Camels Marks 4 Years of Viral Campaigns & Innovation

Social Camels, the digital marketing and influencer powerhouse of 7awi Media Group, is turning four and they’re celebrating with a bang! What started as a humble in-house content studio back in 2021 has exploded into a full-throttle, results-driven agency leading campaigns across the UAE, Saudi Arabia, Africa, and beyond.

From Studio to Social-First Powerhouse

In just four years, Social Camels has morphed into a standalone brand under the 7awi umbrella, delivering jaw-dropping growth, including 100% year-over-year revenue increases and expansion into three markets. The agency is known for its Arabic-first storytelling, influencer activations, and data-fueled campaigns that consistently drive ROI.

Anas (Andy) Abbar, CEO of 7awi Media Group shared:

“In just four years, Social Camels has grown from a small in-house team to a scalable, high-performing business line that contributes directly to 7awi’s bottom line. It’s not just a content shop, it’s a growth engine for our clients.”

Campaigns That Click, Convert, and Go Viral

Social Camels has become the go-to agency for brands that want more than just likes. From TikTok campaigns that break the internet to multi-language storytelling that speaks to every customer touchpoint, the agency has delivered big wins across sectors like automotive, FMCG, retail, education, and tech.

In 2024 alone, they:

• Doubled their revenue
• Launched dozens of high-performance campaigns
• Expanded into two new regional markets
• Activated campaigns across five key platforms

The Team Behind the Magic

What makes Social Camels tick? A lean, mean, digital-native dream team of creatives, strategists, and influencer managers. Every piece of content is crafted to blend cultural relevance with business results and it shows.

Insiyah Gabajiwala, Strategy & Operations Director said:

“We’re especially proud of the work we’re doing in Saudi Arabia, a market evolving rapidly and demanding agile, localised content. The energy, passion, and cultural fluency of our team is what truly drives our success.”

Senior Business Development Manager Johanna Dalocanog added:

“2025 has kicked off strong. With 20+ global and regional clients already on board, we’re just getting warmed up.”

What’s Next for Social Camels?

The agency is not slowing down. Here’s what’s on their radar for the months ahead:

• Deeper expansion into KSA, where demand for smart, local-first content is booming
• Grow the creator network by 40%, onboarding multilingual media talent
• Invest in AI-powered creative tools to scale content production and sharpen performance analytics

Built for Bold Brands

At its core, Social Camels is all about impact with campaigns that connect emotionally, convert commercially, and cut through the noise. With four years of proven success under its belt, the agency is charging into 2025 with even bigger ideas, smarter tools, and a commitment to building social-first stories that stick.

Here’s to four years of camel-powered creativity and many more to come!