Storytelling & Lasting Memories with Miral's Taghrid Al Saeed

  • Publish date: Tuesday، 19 September 2023
Storytelling & Lasting Memories with Miral's Taghrid Al Saeed

We sat down to talk with Taghrid Al Saeed, a seasoned marketing aficionado who has worked on campaigns for the likes of Yas Island, Special Olympics Committee, Aldar Properties, and ADIB.

Al Saeed currently serves as a Board Member and the Executive Director – Group Communications and Destination Marketing at Miral

In Al Saeed's extensive marketing experience, she says good storytelling is the key to unlocking people's interest in a product. 

Al Saeed began her career in the US in 2000, working with international corporations including Microsoft partner Nortec Communications and TriVision in the fields of web programming, graphic design, and digital media.

Five years later, in 2005, she moved to the UAE where she created the first Islamic internet banking platform in Abu Dhabi while working for the Abu Dhabi Islamic Bank. During her time at the ADIB Real Estate division, she started an award-winning media and marketing department in 2006.

She then started her leadership journey in 2008 at Aldar Properties. While holding several executive positions in sales, marketing, digital, and media, she led the company's brand strategy redevelopment. In Mubadala Development Company Abu Dhabi in 2011, she served as the director of Digital Communications & Infrastructure.

After that, Al Saeed was employed by Mubadala as a seconded resource to serve as the Director of Media and Marketing for the Abu Dhabi Special Olympics World Games and went back to Mubadala in 2020 to revamp the company's media relations strategy and set up and oversaw the Media Intelligence & Innovation division.

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