Sheikh Mohammed Launches The Second 'World’s Coolest Winter' Campaign

  • Publish date: Thursday، 16 December 2021 Last update: Saturday، 18 December 2021
Sheikh Mohammed Launches The Second 'World’s Coolest Winter' Campaign
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His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the second season of the World’s Coolest Winter campaign

In a series of tweets through his official account, His Highness Sheikh Mohammed bin Rashid Al Maktoum said, "Today, we launched the second season of the World’s Coolest Winter campaign, in collaboration with federal entities and local tourism departments, reinforcing the UAE as one destination, as we outlined in the Principles of the 50."

He then tweeted, "The primary target audience of the campaign is domestic and family oriented, with the aim of gathering our families in our beautiful nation. We want families from Dubai and Abu Dhabi to enjoy Ras Al Khaimah and Fujairah, and families from other emirates to experience Abu Dhabi and Dubai. Everyone should enjoy the Emirates."

Sheikh Mohammed noted that the UAE’s winter is pure as the soul of the nation’s people, noting that "the world’s coolest winter is in the world’s most beautiful country among the world’s most pleasant people".

He added, "The UAE’s tourism recovered the quickest globally. The seven emirates have rich history, geography, nature, urban architecture, and community. The UAE’s archaeological sites, culture centers, historical landmarks, and nature reserves, offer visitors a holistic experience."

The campaign also sheds light on the most important natural, cultural, heritage, historical and urban areas in the country and I highlight the unique nature of each of the country’s seven emirates.

The videos, designed by the Dubai tourism board, showcases top tourist attractions such as Expo 2020 Dubai, Abu Dhabi resorts, Fujairah and Ras Al Khaimah beaches and the Hatta dam amongst others.